Department of Business Administration




Name Dr.M.Lakshmi Bala
Designation Assistant Professor and Head
Qualification M.B.A., M.Phil., PGDHET.,P.Hd
Date of Birth 19.05.1973
Date of Joining in This Service 26.02.2011
Subject Specialization Marketing, HR
Email-id lakshmibala_mba@yahoo.co.in

Publications


1. Dr.M.Lakshmi Bala "Role of Knowledge Management in the Global Business Order", Economic Challenger, ISSN:0975-1351 ,January 2010 issue 46.

2. Dr.M.Lakshmi Bala "e- Retailing" E-services and its Emerging issues in the Global Environment , Cauvery College,Trichy,ISSN :0975-1300, September 2011.

3. Dr.M.Lakshmi Bala "Permission Marketing" Venkateswara College, Peravurani, September 2011, ISBN:978-93-80-509-01-3.

4. Dr.M.Lakshmi Bala "Medical Tourism in India(Patients beyond borders)", International Journal of Applied Management Research, Vol 3 December 2011.

5. Dr.M.Lakshmi Bala, "Micro Finance Challenges and Opportunities" International Conference on Innovative Management Strategies for Emerging Business Paradigms,ISBN:978-81-909038-1-3,Jan 2012.

6. Dr.M.Lakshmi Bala & J.Kavitha, "An overview of Women Entrepreneurship in India", Adaikala Matha College, Jan 2012 ,ISBN:978-81-909038-1-3.

7. Dr.M.Lakshmi Bala & A.Diraviam, "HR Tools in Managing Retention", Research Explorer, ISBN:978- 93-8050,Feb 2012.

8. Dr.M.Lakshmi Bala ,"Merits and Demerits of FDI" National Seminar on FDI in Retail Industry - Boon or Bane, ISBN: 978-93-5067-214-3, St.Xaviers College, Palayamkkotai, 23.02.2012.

9. Dr.M.Lakshmi Bala & A.Diraviam, "A study on Human resource work force Policy in Health Sector reform" Sankhya International Journal of Management and Technology, ISSN 0975-3915,Vol 3 Sep 2012.

10. Dr.M.Lakshmi Bala & A.M. Jenita ,"Food Retailing in India" Research Explorer, ISSN 2250-1940, Feb 2013.

11. Dr.M.Lakshmi Bala & J.Kavitha "Current status in Entrepreneurial Motivation in Tamil Nadu" International Research Journal on Multi-disciplinary, ISBN 2250-1940, Feb 2013.

12. Dr.M.Lakshmi Bala & A.Diraviam , A Study on challenges in Hospital Administration, International Research Journal on Multi-disciplinary. ISBN 2250-1940 ,Feb 2013.

13. Dr.M.Lakshmi Bala & A. Diraviam ,"HRM in Hospitals", International Research journal on Multi-disciplinary. ISBN 2250-1940 ,Feb 2013.